Key words: Advertising, Manipulation, Media, Video, Publicity
Why would you choose this workshop?
In an era of mass consumption, knowing how to advertise your products has become crucial. Advertising has a major impact on everybody’s life, both producers and clients, influencing the thickness of their wallet. Knowing how this works can help you make money or avoid being manipulated by media.
Consequently, this workshop will help you in your daily life, even if you do not have a business.
Number of participants: 10-15
Advertising plays an important role within society from different points of view: economical, social, political and cultural.
When a strategy of marketing is set up, producers must always start with the identification of the target market and the customers’ reasons of buying, these aspects varying from one country to another.
In this context, the role of “Advertising” workshop is to offer the participants a vast knowledge about the basic techniques of video advertising.
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